Towel design and consumer psychology

Towel design and consumer psychology 

 

   Understand the process is to do a towel designer points. Now many designers in the towel towel design, but not the process, often designed things, many fail to realize, or did not meet the design to achieve the effect. And I designed a towel, from the outset, from yarn dyeing, weaving and so on towel production links are very clear. Towel design proofing, a production chain that what kind of effect you want to achieve, you can achieve what kind of effect is very clear. To that part of a problem, immediately adjusted. A small towel, seemingly simple, but the process is complicated, to do it, is not a simple matter. To keep learning, careful study. Now there have been a lot of new technology, new materials, such as bamboo fiber towels I designed, is using new technology and new materials. Silky soft cotton towels, like "grade silk." Moisture permeability, Yang bacteria antibacterial, sterilization rate of 70%. And green, UV, reduce static electricity. Product into the market, deeply loved by consumers.

Research on consumer psychology, consumer psychology is the key to understanding the design of the towel, I designed the towel Gaoyang, never a pin does not go out. From the design of the time, I said, "If I designed that product sales do not go out, I put it to buy a home." Why design their own products are so much confidence, because I designed products are in-depth market research and consumer psychology, targeted development. As the modern urban population, due to the life, work pressure, eager to return to nature, in the home of comfortable use towels, towel design colors natural simplicity, would be welcomed. Consumption differences also cause different areas of North and South. North towel like big, south will dots. Some northern areas will be water wet towel and then, while the South will like dry rub. As another example, into shopping malls, supermarkets towels, the purchaser will be more than 28 years old to 40-year-old woman, towel design, in color or fashion or will gorgeous. And buy towels, due mostly responsible for the procurement of middle-aged men, color and packaging products will elegant, sober. The only constant careful observation of consumers, consumer research, the consumer's point of view to design, will design the products by the market.